BEHIND THE BRAND

Brand Story

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I founded this brand because I am different in real life and in the virtual world. A more unconventional and interesting self lives in the virtual world. Fashion design, like many artistic creations, is a way to show the designer's personal emotions in a concentrated and figurative way. These emotions include my thoughts about the unknown and my questions about the future. Extracting and digging from the current social phenomenon and expressing it through the carrier of science and technology, never sticking to appearances and exploring the other side of "unknown", this is the original intention of my founding: "Two sides of me, break out and dare to be different".Balancing design and commerce is a necessary subject for every fashion designer. But for me, beauty is never a kind of orientable cognition, and there is no need to change my subjective consciousness due to the coercion of current rules. In the virtual world, we can be more daring, more boundary-free.In my brand, I will try my best to connect the virtual and the real, break through the thinking limit of the traditional space, such as a NFT fashion or focus on cross-border design cooperation, so that science and technology can be integrated into fashion design.To sum up, like my brand name, I will devote myself to making fashion brands have their own unique points and live in the hearts of every consumer.